Each day the schedule can be broken down into clear segments
- Breakfast
- Daytime
- Children time
- Familytime - Peak time 7-9
- Adults- after 9pm/10pm
The target audience for these segments are
Breakfast- Depends on what the channel caters for e.g BBC2 Children programmes
Daytime- Housewives, unemployed and students
Children time- Children usually just arriving home from nursery or school
Family time- everybody peak viewing
Adults- Adults due to content
The most popular genres on the television are:
- News
- Soaps
- Game shows
- Talkshows
- Sitcoms
- Films
Each terrestrial channel has their own target audience:
BBC1- Everyone (mass broadcasting)
BBC2- Educated audience
ITV1- Everyone (mass broadcasting) competes with BBC1
Channel 4- Mainly young adults (competitive with BBC2 for educated audience)
Channel five- Everyone (same as BBC1 and ITV1)
Repeats usually take up most of the daytime viewing on the channels, mainly to fill up the schedule and because they are cheap.
Channel 4 and five have the most imported programmes in their schedules because they don't have as much money as the BBC who are funded by the the licence fee and ITV1 who are funded by mass advertising companies.
This is because it is cheaper for channel 4 and five to buy American and Australian shows than to make a TV show.
The watershed- The shedding audience (of kids and chidren) technically is 9.00pm but nowadays is more around 10.00pm. Adult content maybe contained in programmes after this time.
Three Concepts
- Inheritance- Schedule a programme after a popular programme, in hope that it wil inherit some of the audience from the previous. Important for new show.
- Pre-Echo- Scheduling a programme before a popular programme in hope that the audience will tune in before the popular programme, catch abit of the previous and want to watch the whole episode the next week.
- Hammocking- scheduling a programme between both popular programmes and hoping it will benefit from inheritance and Pre- echo.
No comments:
Post a Comment