Wednesday, 22 September 2010

Genre Analysis: Analysis of BBC The Music Biz: The Marketing of Meatloaf

Type of Documentary:

Mixed

Themes:
  • The marketing of music

  • The creation of image for a band or artist

  • The power of media to influence audience behaviour.

Narrative Structure

  • Non-linear

  • Closed
  • Single Strand (one main strand to narrative)

Camerawork

Interviews: Conventional framing to left or right, Medium close up or close up and eyeline 1/3 of way down screen.


Meatloaf interviews: Different interviews in different places, cut between them


Variety of Camerawork: Extreme close up, low angle, high angle, close ups


Point of view of a customer walking into a betting shop.


Extreme close up of CD covers, magazines, Camera movement on still archive material

The making of Meatloafs music video was all filmed in handheld camera.


Filmed the media to be separate from other journalists


Mise-En-Scene


Chromakey- Projects image on the background


The Background to interviews: archive/actuality footage related to what the interviewee is talking about


Sound

  • Voice over: Sarcastic male, Standard English, Scottish accent, calm and clear delivery.
  • In some cases actuality footage completed voiceover it integrates into the footage

  • Meatloafs music

Editing

  • Interviews: Dissolved in and out and cross cutting between 3 different interviews to link and construct the narrative.

  • Freezes archive footage on Chromakey as interviewee dissolves in and out

  • Slow motion

  • On the making of Meatloaf's music video it cut from behind the scenes and then cut to the archive material of the finished music video shown below.




Archive Material

  • Magazine covers, CD covers, TV clips, Music videos, Chat shows, News headlines

  • Awards- Brits and Grammys 1994

  • Ymca and Mr Blobby music videos

  • Archive material used all the way through and to construct the mise-en-scene

Graphics

On interviews: White, serif, capitals and italics.

Title sequence, the music Biz series logo, name, occupation, company anchored their relevance on the show.

No comments:

Post a Comment